Café Instagram content calendar: a realistic 30-day plan
A realistic thirty-day Instagram calendar for cafés covering coffee, baristas, display counters, atmosphere and local customer questions.
Read the guide ↗NEFES AJANS / INDUSTRY PUBLICATIONS
Good businesses need to be told well.
From restaurants to cafés and from beauty salons to boutique hotels: practical content guides that better describe your real product, venue and brand.
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Cafés and Coffee
Café Instagram calendar, real barista shoots, product display and venue experience.
What should a coffee shop post on Instagram? From the barista to your storefront
Original photo, Story and Reels ideas for coffee shops covering barista, coffee cup, pastry display and venue experience.
Read the guide ↗Pastry shop Instagram display: daily dessert photo plan
A 12-frame photo system for pastry shops that separates daily products from real display changes, plus Story and custom order checks.
Read the guide ↗Story ideas for cafés: today's product, table and question box
Ten Story ideas for cafés focused on real products, baristas, display, venue, polls and information, plus a three-screen sample flow.
Read the guide ↗Burger Joints
Real burger photography, short video scripts and menu communication.
12 Reels ideas for burger joints: filming scenarios with real products
12 original Reels storyboards for burger restaurants, covering the signature product, real preparation footage, takeaway and the venue.
Read the guide ↗Restaurants
Restaurant Instagram content plan, customer questions and reputation management.
30-day content plan for a restaurant Instagram account
A thirty-day Instagram content, shooting and analysis task calendar with real product and venue photos for restaurants.
Read the guide ↗Reels shoot for a pizzeria: from dough to the moment of service
A 10-frame Reels plan made with real footage of dough, ingredients, oven and service processes for pizzerias.
Read the guide ↗Döner Restaurant Reels Script: Product, Preparation, Service
A 10-frame vertical Reels script for döner shops, shot with the real product and showing the moment from skewer to serving, plus a safe shooting checklist.
Read the guide ↗How should menu, location and opening hours be shown on a restaurant's Instagram profile?
Eight-point audit for a restaurant Instagram profile covering the real menu, location, hours, contact details and pinned posts.
Read the guide ↗Instagram announcement calendar for a new restaurant opening
A 21-day plan with real menu, location, hours, photos, opening announcement and change check.
Read the guide ↗How do you announce a new menu on Instagram?
A seven-stage plan for announcing a restaurant menu with correct prices, photos, QR/website and Instagram information.
Read the guide ↗How do restaurant Instagram posts target local guests?
A four-week local Instagram content plan showing how restaurants reach nearby guests with accurate location, real products, opening hours and contact details.
Read the guide ↗Shooting a restaurant's product photos with a phone: 10-frame list
A ten-shot list based on real portions for shooting restaurant food photos on a phone with the right light and framing.
Read the guide ↗How can you use a restaurant photo taken by a customer without sharing it without permission?
Source, copyright, permission and Turkish Personal Data Protection Law (KVKK) workflow for reposting a restaurant customer's photo for organic and paid advertising.
Read the guide ↗How do you protect the real product when editing food photos with AI?
A visual decision and source matrix that protects the real menu item and portion when editing food visuals with AI.
Read the guide ↗Shooting a restaurant atmosphere video on a phone: light and framing
Ten separate camera plans for filming a restaurant's real venue atmosphere on a phone, a 20-second Reels edit, and privacy/branch checks.
Read the guide ↗How should a restaurant respond to a negative comment on Instagram?
Six sample replies to negative Instagram comments for restaurants that stay calm, protect personal data and direct the commenter to the right person.
Read the guide ↗What should you do if an incorrect menu price was posted on Instagram?
A seven-step workflow for handling an incorrect price post on a restaurant's Instagram through product/branch/date confirmation, a customer message and channel corrections.
Read the guide ↗Is the restaurant's social media working? What should be measured instead of likes?
A seven-step measurement glossary that separates likes and impressions from reservations, menu taps and actual orders at restaurants.
Read the guide ↗Photos and Reels
Professional social media content production from a real business photo.
A one-week content plan from 5 real photos taken with a phone
A method for preparing a one-week feed post, Story and Reels flow that preserves brand identity, using five real business photos.
Read the guide ↗How to prepare a post and Reels preview with two photos?
Visual accuracy, brand, text and approval workflow for preparing post and Reels previews from two real business photos.
Read the guide ↗How do you design a business Reels cover? Readability and brand check
An eight-point readability check for business Instagram Reels covers: real visuals, a short title, brand, contrast and platform cropping.
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One-page template for a business to give the agency a content brief
A one-page brief that helps the business owner give the agency accurate visual, brand, pricing, approval and measurement information.
Read the guide ↗Beauty and Care
Approved app photos, safe salon content and appointment communication.
Beauty Salon Instagram Content Plan: 30 Days, Trust-Focused
A content plan for non-medical beauty and hair salons, focusing on trust, approved visuals, treatment processes and appointment questions.
Read the guide ↗Nail studio Instagram content calendar: colors, designs and appointment information
A four-week Instagram photo/Story/Reels task and permission checklist plan for non-medical nail studios.
Read the guide ↗What information should a barber's Instagram profile show at first glance?
An eight-point profile audit that improves a barbershop's Instagram business name, location, services, pinned content and booking path.
Read the guide ↗What should be considered when using before-and-after visuals in beauty content?
A seven-question check for non-medical beauty salons' before-and-after visuals: lighting, angle, source, copyright, recognizable people and real results.
Read the guide ↗Small Business Decisions
A clear comparison of decisions between agency, freelancer and in-house content management.
Which services should be clearly written into a social media agency contract?
A checklist guide explaining the scope of posts, Reels, DMs, photo rights, ad budget, account transfer and termination in a social media agency contract.
Read the guide ↗For a small business, should social media be handled by an agency or by an employee?
A decision guide comparing an agency, a freelancer and in-house staff for a small business in terms of delivery, workload and total cost.
Read the guide ↗How do you compare two social media management offers?
A guide to comparing two social media agency offers using the same delivery scope, business workload and a weighted decision matrix.
Read the guide ↗Do you need to share a password when giving an agency access to an Instagram account?
A seven-step list for transferring an Instagram account to an agency without sharing a password, including records of account ownership, permissions, approvals and removal.
Read the guide ↗How does the first 30 days of social media management with an agency go?
Division of work in the first thirty days with a social media agency: account connection, brand memory, real photos, content production, publishing and reporting.
Read the guide ↗What determines the price of social media management? Shooting, Reels and DM separation
A scope comparison that separates shooting, Reels, DMs, advertising, approvals and business time in social media management costs.
Read the guide ↗Which information should be approved when handing over Instagram DM management to an agency?
Limits on approved business information, pricing, human handover, personal data and message reporting when handing over Instagram DM management to an agency.
Read the guide ↗When should an Instagram auto-message be handed over to a person?
Routing matrix for moving from an automatic Instagram DM reply to a human decision on current stock/price, complaints, payment and personal data.
Read the guide ↗Is it right to post the same content on Instagram and Facebook?
A guide to adapting caption, video, link, DM and performance when sharing the same real photo on Instagram and Facebook.
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