Six content columns for a coffee shop
| Column | Real photo/video | What does it convey? |
|---|---|---|
| Barista | Permitted preparation process | Craftsmanship and care |
| Drink | Real cup and presentation | Product introduction |
| Window display | Dessert or snack available that day | Current options |
| Venue | Light, seating corner, exterior | Guest experience |
| Brand story | Team or roasting/bean information | What sets the café apart |
| Practical information | Location, hours, menu, product question | Trust before the visit |
These columns are not used equally every day. At one branch, a quiet weekday workspace may be the priority, while at another café, fast morning service may be more meaningful.
How do you include the barista on camera?
Before filming, clarify the employee's terms for photo and video use. You do not have to show only their face: grinding, placing the portafilter, lining up cups and the service counter also convey a real process.
Shooting order: wide counter → product detail → permitted preparation → finished cup. If you do not have a real preparation clip, do not fabricate an artificial “coffee pouring” movement; bring the existing photos to life with typography and measured transitions.
Why does a menu display make content production easier?
If the display case changes daily, the post plan must check which product is actually available. Otherwise the product seen on social media may no longer be in the shop. Current photos, product names and, where needed, content/allergen information are taken from the business's approved menu record.
Instead of adding unnecessary decoration to make a dessert post look better, use the plate's real texture, fork/napkin details and natural light. NEFES combines these visuals into a single brand design.
Example: three separate Story series
Morning: Short real footage of the prepared space → current coffee → opening time.
Noon: Photo of the product in the display case that day → coffee pairing → transition to the menu.
Evening: Quiet indoor corner → the genuinely announced new item of the next day → working hours.
If there is no product or event, a ready-made template is not published just to fill the calendar.
How should “latte art” and third-wave language be used?
Not every café offers latte art or a specific brewing technique. So instead of claiming another business's video or image, describe your own equipment and real expertise. Origin of the beans, brewing style and tasting notes should only be used when they truly describe your product.
How do you support local visibility?
Keep the address, opening hours and menu link on your Instagram profile up to date. If you use a Google Business Profile, make sure it does not conflict with the information there. A rating or the number of direction requests on Google does not directly equal the number of guests who come in; only a measurable relationship is shown.
Consistency from photo to brand
NEFES's brand memory keeps the café's colors, approved logo versions, menu names and communication tone. That way, when baristas share different shots of the counter and the display case, each post does not look like it came from another business's account.
Monthly photo task: At least one new angle of the space, two real product photos, one permitted process detail and one current menu item. The number is not a contractual quota; it is an example shooting task set that is practical for a small business.
Adapt this guide to your business
Instead of sharing the same cup from different angles, present a product feature, the moment of preparation and how the café is used as separate stories. If you show a work desk or garden, also explain the current conditions of that area.
