First step: Define the restaurant's strengths
Signature dishes, best serving times, highlighted venue areas and frequently asked customer questions are brought together. The photos used are real; products not on the menu, imagined crowding or customer visuals without permission are not used.
First week: Introduce the business
- Day 1: Exterior and location of the restaurant.
- Day 2: Signature dish, in its real portion.
- Day 3: A second product that guests often choose from the menu.
- Day 4: Moment of serving at the table or a presentation detail.
- Day 5: Preparation footage of the chef or cook, shared with permission.
- Day 6: Current opening hours and weekend information.
- Day 7: Review of weekly content and message feedback.
Second week: Make the product experience visible
- Day 8: Key ingredients of the product and a short description.
- Day 9: Reel from service and kitchen preparation.
- Day 10: Current photo of the lunch or dinner menu.
- Day 11: Story showing the real atmosphere of the venue.
- Day 12: Answers to menu questions that customers frequently ask.
- Day 13: Announcement of a current product or a suitable campaign.
- Day 14: Performance review of the formats used.
Third week: Strengthen the restaurant's identity
- Day 15: Short story of the business or the founder's narrative.
- Day 16: Behind-the-scenes footage of how the product is prepared.
- Day 17: Detail shot of the signature dish.
- Day 18: A real, permitted photo of the team.
- Day 19: Location and access information that guests would want to know.
- Day 20: Suitable current special menu or announcement.
- Day 21: Weekly review of content, comments and messages.
Fourth week: Update information, measure impact
- Day 22: Product of the week.
- Day 23: Short, accurate product preparation video.
- Day 24: Another real way the venue is used.
- Day 25: Story explaining verified menu information.
- Day 26: Seasonal product that is actually being served.
- Day 27: Working hours and reservation information for the week.
- Day 28: Approved feedback or a frequently asked question.
- Day 29: Summary explaining what worked in the month's strongest content.
- Day 30: Measurement and photo needs that shape the next month's content plan.
This calendar is not a promise of thirty separate feed posts; it consists of post, Story, Reels, preparation and analysis tasks, forming a 30-day work plan. Posting frequency is adjusted according to the restaurant's actual photo sources and service scope.
How does NEFES manage content?
The restaurant's brand memory, products, logo and visual language are kept in one place. NEFES uses this information to plan content, edit photos, prepare posts and Reels, and publish them with the necessary approvals. Comment and DM workflows use approved information; special cases are passed on to the relevant person.
How is a successful month evaluated?
Reach, saves, shares, profile visits and messages for posts are tracked. Reservation or ordering interest appears in the report only to the extent that it can be measured. Follower growth is not presented as direct sales; the goal is to improve the brand's digital presence while reducing the business owner's social media workload.
Adapt this guide to your business
Tag each week's posts as product, team, venue or customer question. If one topic dominates, balance the following week; give the person preparing the content not only a title but also the source photos and approved information.
