What tasks does a social media management package include?
Don't compare editing a few food photos a month for a restaurant with a multi-location brand producing new content every day and managing incoming questions. Higher fees are not caused by more posts alone; shooting, approval and operational workload also matter.
| Work item | Included task | Question to clarify in the proposal |
|---|---|---|
| Brand setup | Logo, tone, menu, approved information | Is there a separate fee for the first month? |
| Photo | Real product/venue shoot or editing | Is on-site shooting included? |
| Posts and Stories | Design, captions, planning | What are the format and revision limits? |
| Reels | Script, editing, sound/licensing | Who provides the raw video? |
| Publishing | Account connection, scheduling and approval | Who makes the final publishing decision? |
| DMs and comments | Information replies, exceptions and handoff to a human | Which hours and message types are covered? |
| Reporting | Real reach, clicks, customer signals | What data is accessible? |
| Advertising | Paid campaign setup and budget | Are the management fee and media budget separate? |
These rows are not a mandatory standard package list; they are a checklist for comparing proposals on equal terms.
How is the total monthly cost calculated?
Example calculation formula:
Total monthly cost = agency service fee + ad spend + shooting and licensing fees not included in the contract + approval/coordination time within the business.
If the business wants a rough estimate of its own time cost, it can multiply the hourly value it sets with the hours it actually spends in the month. As a purely illustrative calculation, 5 hours × 300 TL/hour gives 1,500 TL in internal coordination cost. This amount is not a market rate, NEFES's official price, or any employee's actual salary.
This calculation shows why a package that looks cheap from the outside but requires long daily design meetings with the business owner can create a greater total burden.
How do you compare two proposals on the same scope?
Proposal A: It says “12 pieces of content per month.” It is unclear how many are posts, how many are Stories, and how many are Reels; who shoots the photos and who handles the messages is also unclear.
Proposal B: It separately explains the formats, visual source, publishing decisions, revisions, account access and reporting.
Simply placing the prices of these two proposals side by side is not a sound comparison. First, request clear answers for the missing items in Proposal A. Then, assess both against the same delivery scope on that basis.
Why do fees differ for a café, a burger restaurant and a beauty salon?
Café: Photographing the current display and barista moments, the pace of product changes, and content preparation can be decisive.
Burger shop: A short preparation video, showing the product's correct portion appearance, and explaining takeaway service create a different video workload.
Beauty salon: Authorized real treatment photos, service questions and the appointment information process are important. Advertising for medical procedures may fall under different compliance limits.
Boutique hotel: Room type, season, accurate accommodation information in foreign languages, and human verification for definitive booking replies can create additional workload.
The industry name does not automatically determine the price; the actual service scope does.
Are the ad budget and the agency fee the same?
Not always. Media spend allocated to Instagram and Facebook ads can be shown separately from the agency's content production and management fee. If a proposal says “ads included,” it must clearly state which spend limit, management work and measurement are included. No performance promises are made with unclear amounts.
“How many followers will you bring us?” is not the right question on its own
Follower count, reach and Reels views are different signals of content performance; they cannot be counted as orders, table occupancy, appointments or hotel bookings. The results the business can actually verify appear separately in the report.
Questions to ask: “Which tasks will be taken off the business's hands?”, “Which information will be requested from us?”, “Who will resolve exceptions in the publishing and DM process?”, “Which results can be verified?”
How do you get a proposal when evaluating NEFES?
NEFES delivers brand memory, real photography, posts/Stories/Reels and a managed social media experience in a single workflow. Defining the business's industry and visual source helps determine the right service scope. Current package pricing, exact content quantities or performance guarantees can only be assessed under the terms of a written and verified proposal.
Use the decision table to compare service scope, authority and approval flow, total workload and measurement together. This way, you are buying not just a low figure but the work you are actually handing over.
Adapt this guide to your business
In the comparison table, keep production volume, shooting, additional channels, ad spend and tax in separate columns. Check which tasks the low-looking total leaves to the business.
