Central standard, branch reality
Logo, color, typography, brand tone and general product information are managed centrally. Branch-specific opening hours, venue photos, location and campaign details are verified at branch level. This way, the same post does not carry a wrong address or an unavailable product to another branch.
Content collection and approval
Branches provide real photos and announcement details. NEFES turns these into a consistent brief, arranges them in the head office's shared communication language, applies the appropriate approval workflow for critical campaigns, and tracks the publishing and reporting schedule.
From follower to branch result
Brand-wide reach, a single branch's menu click, a location question or an incoming guest record are not equal to one another. Reporting language is structured to be measurable and understandable to branch managers.
Related guide: Instagram visual standards and branch approval matrix for coffee chains.
What do we clarify in the first content plan?
| Preparation | What it means for your business |
|---|---|
| Information source | Product names, branch-specific hours and local menu |
| Visual archive | Product and venue archive showing the correct branch |
| Contact to follow up on | Product and access questions by branch |
Content is prepared using the business's current information. Previews and revisions are reviewed in the same approval flow, and approved content is scheduled. We evaluate the next plan not only by likes, but also together with the questions the content receives and measurable contacts.
Package scope and additional channels on the current packages page You can review it. The free starting step is an analysis of your Instagram account.
